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Social Media Operations Specialist
About the position
Responsibilities
- Maintain and monitor back-end integrations and API connections across national and local social media platforms.
- Track and manage user access and permissions within Meta Business Manager, TikTok Business Center, and other social platform dashboards.
- Support onboarding and maintenance of local club pages, ensuring proper connection to publishing and analytics systems.
- Troubleshoot access, connection, and tagging issues with external partners and platform support teams.
- Partner with internal teams and external vendors to ensure accurate data flow across Salesforce, Sprinklr, and other digital tools.
- Maintain up-to-date documentation of platform workflows, processes, and permissions.
- Identify and recommend opportunities for operational and systems improvements.
- Act as the liaison between external business listing partners/tools and franchisees, Field Marketing, Operations and other internal stakeholders.
- Keeps watch of all social media activities related to the brand and works alongside external and internal partners to enable great member experiences and minimize risk to the brand.
- Leads club page expansion and reputation management and online listing needs.
- Manage the full credential lifecycle for all social media accounts and related integrations (Meta Business Manager, TikTok Business Center, Sprinklr, Salesforce, etc.): create, rotate, revoke, and store login credentials securely.
- Own the local activation of comped memberships for agency partners, creators, PFFs, and influencers.
- Ensure timely delivery of Meta leads to local teams.
Requirements
- Bachelor's degree in Communications, Marketing, English or related discipline
- 2+ years of experience in social media or digital marketing
- Passionate user of social media & digital technologies with strong knowledge of social media best practices
- Excellent writing, proofreading, and copy/editing skills
- Strong computer literacy (Adobe Creative Suite, PowerPoint, Google Drive and Microsoft Office)
- Experience collaborating across departments and teams in high pressure situations
- Strong attention to detail, efficient, and organized with an ability to establish priorities and objectives
- Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
- Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
- Dedicated learner with a natural curiosity for consistent growth
- Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
- Cooperative team player with an upbeat, positive, 'can-do' attitude!
Benefits
- Hybrid work schedule out of our Hampton, NH Club Support Center
- Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits
- Generous vacation/holiday pay
- Volunteer days off
- 401(k) Retirement
- Employee Stock Purchase Program
- Childcare reimbursement
- Pet care reimbursement
- Tuition reimbursement
- Free learning and development programs
- Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
- Company-sponsored social events
- Free Black Card membership and fun exercise incentives
- Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area
- Delicious, healthy breakfast and lunch options served at our Club Support Center café