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Senior Partner Marketing Manager 17
About G2 - The Company
G2 is the world's largest and most trusted software marketplace.
When you join G2, you're joining the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real softwareusers.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI.
With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enablesoftware buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values- (Performance + Entrepreneurship + Authenticity + Kindness.
Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together.
We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times.
With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences.
At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team.
As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
G2 is the world's largest and most trusted software marketplace, and our partner ecosystem is a key driver of how we deliver value to buyers and sellers across the B2B software landscape.
As Senior Partner Marketing Manager, you'll be at the center of bringing G2's partnerships to life - creating the content, messaging, and co-marketing programs that help our partners and customers get more value from G2's platform.
This is a high-impact, high-visibility role where you'll collaborate directly with G2's Partnerships organization and work cross-functionally with Product Marketing, Brand & Creative, and Demand Generation.
You'll own the creation of partner GTM materials, shape how G2 shows up in partner marketplaces, and help drive co-marketing campaigns with some of the biggest names in B2B tech.
If you love translating complex product and integration stories into clear, compelling marketing - and you thrive when you're building things from the ground up - this role is for you.
In This Role, You Will:
- Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support
- Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits
- Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out
- Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM
- Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs
- Create and maintain partner co-sell offers, "better together" decks, one-pagers, and sales kits that meet G2 brand standards and are readily accessible in Highspot
- Develop and optimize G2's product and service descriptions across partner marketplaces, ensuring our positioning is current, compelling, and differentiated
- Build marketing briefs and messaging frameworks for new and existing partnerships, translating technical integration value into benefits-oriented language for sales teams and external audiences
- Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders
- Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content
- Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date
- Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement
- Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification
- Track launch performance, share results with key stakeholders, and apply learnings to future launches
- Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs
- Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs
- Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments
- Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific co.
