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STRATEGIST-COMMUNICATIONS
Are you a strategic communicator with a passion for storytelling? Join Peel Regional Police – one of Canada’s most progressive police services – and help shape the future of public safety communications.
As a Strategist–Communications, you’ll directly work with command pillars to plan and deliver strategic communications, advising on the stories that matter most to our communities and collaborating on how to tell them effectively – meeting audiences where they are. You’ll partner across teams to create campaigns and content that engage, inform, and build trust with our communities. Successful candidates will have excellent relationship building, project management and communications planning skills with an ability to measure impact and share insights across teams.
What you will do:
- Collaborate with clients, external agencies, partners and media outlets. Interpret and define internal and external communication needs; provide expert communications and editorial advice to identify toolkits for target audiences.
- Develop and implement communication plans that meet the client’s needs and support the Strategic Plan and its objectives. Identify risks and refine client objectives by proposing tailored and specialized communication strategies.
- Respond to inquiries from employees, senior management, the public and external agencies regarding corporate services and programs, special events and strategic priorities.
- Develop communications strategies and tactical support by gathering, writing and coordinating photographs, videos and text material for a variety of communication mediums, including internal communications tools as well as external publications, brochures, pamphlets and programs produced by Corporate Communications.
- Manage the execution of content calendars to ensure target goals and dates are met. Regularly measures campaign performance and trends to report against objectives and uncover opportunities on social media.
- Interact with PRP social media accounts by writing social posts for specific channels, using best practices for high value content to achieve engagement with the public and creating better brand awareness.
- Mitigate risk to the PRP brand by identifying issues and providing strategic advice and recommendations.
- Create, recommend, implement and maintain tracking tools to help team members and key stakeholders understand the processes and timelines of projects.
- Gather, analyze and detect threats to the brand and opportunities to avoid harm to the reputation by authoring presentations to Chief’s Management Group and other key stakeholders. Liaise with Advisory Councils, providing regular info sessions and representing the organization with regular presentations.
- Act as authority on communications strategy, social media best practices and communications tactics by providing in-person training and developing training materials.
- Perform additional duties as assigned.
