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[Remote] Strategist, Audience Campaign Activation
Note: The job is a remote job and is open to candidates in USA. General Motors is a leading automotive company committed to a vision of Zero Crashes, Zero Emissions, and Zero Congestion. They are seeking an Audience Campaign Activation Strategist who will manage audience activation workflows and collaborate with teams to ensure effective campaign execution. This role involves turning data into actionable insights to enhance customer engagement and brand perception.
Responsibilities
- Manage end-to-end audience activation workflows across LiveRamp, CDP, and other audience delivery tools
- Maintain rigorous tracking of audience delivery status, milestones, refresh cycles, and activation readiness
- Validate audience delivery performance, match rates, and data integrity across all endpoints
- Monitor data and platform usage and enforce governance requirements across teams and platforms
- Collaborate with strategists, planning teams, and agency partners to understand campaign audience needs
- Maintain detailed documentation of activation workflows, governance processes, and delivery standards
- Proactively identify opportunities to streamline activation processes, improve accuracy, and reduce manual effort
- Contribute to broader audience operations initiatives that enhance GM’s audience
Skills
- Bachelor's degree in business administration, marketing, communications, information systems or related field
- 3+ years of experience in marketing operations, ad operations, CRM operations, or audience activation—preferably within enterprise-scale environments
- Hands-on experience with audience activation platforms such as LiveRamp, Databricks, Adobe or other marketing activation platforms
- Ability to develop & maintain relationships with business stakeholders, partially through accountability, following up on requests and delivering on commitments
- Ability to collaborate cross-functionally to ensure project success
- Ability to quickly ramp up on new domains and understand business needs
- Innate curiosity to understand the ‘why' behind the ‘what'
- Strong project management, documentation, and process management skills
- Comfortable working with large datasets, taxonomy and audience structures; able to query and pull data using SQL and/or Python
- Detail-oriented with a strong sense of ownership, follow-through, and accountability to deadlines
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation & holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Company Overview
